Wearable Devices in digital society: Recognition, use of and readiness for use by young consumers

Abstract

This article presents the issue of using and recognizing Wearable Technology by young consumers. The review of literature and reports has shown that this type of devices is increasingly common, available and allows to support digital society in leading healthy lifestyle, by monitoring health parameters. In the perspective of these factors, the authors formulated the aim of the article, which is to identify the recognition, use of and readiness for use of Wearable Devices. The study was conducted on a sample of 173 representatives of young consumers. The technique of an Internet survey based on an electronic questionnaire was used for this purpose. This research aimed to find answers to questions focusing on finding factors on which recognition, use of and readiness for use of Wearable Devices depends. The results of the survey showed that most often dependencies occur in the case of variables such as gender of respondents, age and professional status. In terms of the most important functions, the respondents indicated measurement of steps, pulse and time in motion (on your feet). Respondents also showed the greatest willingness to use Wearable Devices such as smartwatch, smartglasses and smartband. The findings of this study provide several practical implications for developers and marketers of sports wearables that can be used to better design and promote their products as well as better satisfy users’ needs.