Abstract
Entrepreneurship and innovativeness constitute the fundamental premises of economic development and growth. Entrepreneurship as a personal feature of the unit improved in the education process may be effectively manifested under the appropriate legal and economic conditions. These conditions are shaped by the socially established decision system. The entrepreneur-innovator executes his/ her projects within a changing tangible environment, including organisational and legal conditions. To optimise the expected added value which constitutes the objective of his/ her activities, also for the environment, the entrepreneur, while making decisions and undertaking actions, formulates the mechanism of internal protection measures by activat- ing, among others, the appropriate system of reserves in the controlled production complex (or services) and insures it externally in the network of insurance systems. These activities refer also to macrosystems and are aimed at minimisation of risk, maximisation of the expected value, and also limit multi-plane responsibility and shape timeless ethical rules in the human relationships (international), thus affecting the development of the modern civilisation.
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