Keywords
innovative potential
business model
modern organization
How to Cite
Abstract
The purpose of this article is to present the concept of building business models (BM) of modern organizations based on their potential for innovation. Creation of innovation in organization is a complex process that depends on many factors, including the potential which is generated in the past, and make some links with innovative capacity to its current use. Business models synthetically describe the organization’s ability to create value and make profits. Well-prepared BM determines the success in the process of implementation innovation. The study presented in this article is located in the area of discussions around basic skills in the organization, divided into three factors: resources, processes and values that determine the success of innovation. The main question refers to the assessment of the chances of achieving growth through possessed innovation potential. The research in the article includes an assessment of the potential of innovative BM. In particular, it is the analysis of BM used in modern organizations whose business is based on innovation. The author concludes that the BM based on the innovative potential is an important factor of the innovation of modern organizations.
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