Keywords
changes within the demand sphere
market conditions
new tendencies of marketing management
product brand
innovativeness
business strategy
How to Cite
Abstract
The article describes the external conditionings of tourist entities' operations, including changes in lifestyle and social needs as well as phenomena and processes characterising the sphere of economy. The article also identifies the internal conditionings of operations, taking into account new tendencies in the marketing management concept, new rules of acting on the market, innovativeness, crating the company image as well as shaping the market position.
References
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