Tourist economy management in the light of the hotel sector research - selected problems

Abstract

Every hotel company being active on the market can defend itself against the adverse influence of risks by making use of its strong points in the form of its internal and unique assets, e.g. economic solutions, the quality of human resources, the innovator's brand and image or the effective system of information flow. These solutions allow achieving the competitive advantage, simultaneously eliminating the risks. Unfortunately, beside the assets there are 'sick' places, i.e. internal conflicts existing in the enterprise between its departments, inadequately trained management staff preventing adaptation of emerging chances and increasing the adverse effect of market competition.