Types and characteristics of franchising networks operating in Poland - size of capital involvement of the investors

Abstract

The article presents current situation on the Polish franchising market, as well as the concept of franchising. The presented analysis of the Polish franchising market includes apparent tendencies of franchising market growth and main areas of potential investments, regardless of possessed capital. For the purpose of this analysis, franchising networks are divided according to the size of required access capital. However, the main goal of this paper is to present and briefly characterize the most interesting business lines including functioning franchising systems, seen from a recipient’s point of view.