Abstract
The adjustment to the rise of requirements in the labour market is a chance for higher education development of in Tarnow region. The paper presents the features of the regional labour market. The determinants of the growth of graduate employment are indicated as vital forces of regional socio-economic adjustment. The outline of market trends in the following years and the profile of a student of Małopolska School of Economics in Tarnów are delivered on the basis of the research conducted for three years. The market niches for the development of Małopolska School of Economics have been indicated after the analysis of the demographic structure of the region.
References
Dietl J., Czy potrzebne jest zarządzanie marketingowe w szkolnictwie wyższym, “Marketing i Rynek” 2/2004, s. 4.
View in Google Scholar
© Copyright by Małopolska School of Economics in Tarnów. The articles are available under the Creative Commons Attribution NonCommercial-NoDerivatives 4.0 International License