Keywords
social communication
marketing communication
conference materials
How to Cite
Abstract
The paper discusses a very interesting from the social point of view and a multidimensional topic connected with political marketing. The strategies, tools and ethical rules are described. The latter should be spread among politicians and journalist who should aim to enhance the sensibility of behaviour control and evaluation regarding persons responsible for public affairs. A multilevel dimension of marketing is presented. The ultimate goal of marketing is the sales. This phase of marketing in its ethical dimension is not applicable to a political activity. A definition of the concept and the characteristics of methods in the framework of political marketing can help the observes and participants of a political life to distinguish political marketing from an appropriate social communication.
References
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© Copyright by Małopolska School of Economics in Tarnów. The articles are available under the Creative Commons Attribution NonCommercial-NoDerivatives 4.0 International License
