Keywords
construction enterprise
enterprise market
How to Cite
Abstract
There are no Polish handbooks nor guidebooks on partnership marketing in construction industry. There is also a lack of publications presenting the results of research on the subject. In order to fill this gap, the author has designed and conducted, using the questionnaire method, research on partnership co-operation in the construction industry in the Małopolska region in Poland in 2007/2008. The research involved 147 representatives (owners, managers, construction site managers) of large and medium-seized construction enterprises in the region. The article presents the results of research on the importance and influence of various subjects on the functioning of a construction enterprise as well as partnership relations of construction enterprises on institutional markets. Partnership co-operation in the construction industry is already noticeable but it still remains at a low level.
References
AGC. 1991. Partnering: A Concept for Success. Washington: Associated General Contractors of America.
View in Google Scholar
Bennet J., Jayes S. 1998. The Seven Pillars of Partnering. Reading Construction Forum Partnering Task Force. London: University of Reading. Thomas Telford.
View in Google Scholar
Berry L. 1983 Relationship Marketing. W: Berry L., Shostack G.L., Upah G.D. Emerging Perspectives on Services Marketing. Chicago: American Marketing Association.
View in Google Scholar
Bielak J. 1997. Marketing w budownictwie. Koszalin: Politechnika Koszalińska. ISBN 83-87424-14-5.
View in Google Scholar
CII. 1991. In Search of Partnering Excellence. Special Publication. Construction Industry Institute.
View in Google Scholar
Crowley L.G., Karim M.A. 1995. Conceptual Model of Partnering. "Journal of Management in Engineering" no 11 (5), s. 33-39.
View in Google Scholar
Doyle P. 1995. Marketing in the New Millenium. "European Journal of Marketing" no 13.
View in Google Scholar
Fonfara K. 2004. Marketing partnerski na rynku przedsiębiorstw. Warszawa: Polskie Wydawnictwo Ekonomiczne. ISBN 83-208-1485-5.
View in Google Scholar
Gołębiowski T. (red.). 2003. Marketing na rynku instytucjonalnym. Warszawa: Polskie Wydawnictwo Ekonomiczne. ISBN 83-208-1437-5.
View in Google Scholar
Kanter R.M. 1994. Collaborative Advantage: The Art of Alliances. "Harvard Business Review", July-August, s. 100.
View in Google Scholar
Kotler Ph. 1994. Marketing. Analiza, planowanie, wdrażanie i kontrola. Warszawa: Gebertnet i S-ka. ISBN 83-85205-42-X.
View in Google Scholar
Kozlovska M., Hyben I. 2006. Stavbyveduci - manažer stavebneho procesu. (The Site Engineer - Manager of Building Process). Bratislava: Eurostav.
View in Google Scholar
Elżbieta Radziszewska-Zielina, Kozlovska M. i in. 2003. Ako uspešne riadiť malu stavebnu fi rmu (How to Manage a Little Building Company). Bratislava: Eurostav.
View in Google Scholar
Krejner - Nowecka A. 2002. Jakość partnerstwa a sukces outsourcingu w przedsiębiorstwie. W: Romanowska M., Trocki M. (red.). Przedsiębiorstwo partnerskie. Warszawa: Difin. ISBN 83-7251-265-5.
View in Google Scholar
Matthews J. 1999. Applying partnering in the supply chain. W: Rowlinson S., McDermott P. (ed.). Procurement Systems. A Guide to Best Practice in Construction. Spon: E&FN, s. 252-275.
View in Google Scholar
Morgan R., Hunt S. 1994. Relationship Marketing in the Era Network Competition. "Marketing Management" no 5, s. 18-28.
View in Google Scholar
Otto J. 1999. Marketing relacji. Koncepcja i stosowanie. Zeszyty Naukowe Politechniki Łódzkiej nr 830. Łódź: Politechnika Łódzka.
View in Google Scholar
Pabian A. 1999. Marketing w budownictwie. Poradnik przedsiębiorcy budowlanego. Warszawa: COIB. ISBN 83-85393-64-1.
View in Google Scholar
Radziszewska-Zielina E. 2006. Metody badań marketingowych w budownictwie: podręcznik dla studentów wyższych szkół technicznych. Krakow: Know-How. ISBN 978-83-909221-5-7.
View in Google Scholar
Radziszewska-Zielina E. 2008a. A Building Enterprise on the Market, "Economics and Business Management" no 6 (1), s. 33-43.
View in Google Scholar
Radziszewska-Zielina E. 2008b. Barriers to the Application of the Partnering Approach by Polish Construction Enterprises. W: Quality, Environment, Health Protection and Safety Management Development Trends. International Scientific Conference. CEMAKS. Neum. Bosnia and Hercegovina, s. 261-266.
View in Google Scholar
Radziszewska - Zielina E. 2008c. Modeling of the Partnering Relations of Construction Enterprises. "Quality Innovation Prosperity" no XII/2, s. 27-40.
View in Google Scholar
Rydel M., Ronkowski S. 1995. Marketing partnerski. "Marketing i Rynek" nr 9.
View in Google Scholar
Sulejewicz A. 1997. Partnerstwo strategiczne: modelowanie współpracy przedsiębiorstw. Monografie i Opracowania nr 427. Warszawa: Oficyna Wydawnicza SGH. ISSN 0867-7727.
View in Google Scholar
Światowiec J. 2006. Więzi partnerskie na rynku przedsiębiorstw. Warszawa: Polskie Wydawnictwo Ekonomiczne. ISBN 83-208-1618-1.
View in Google Scholar
Tavistock Institute. 1997. The Lost World: Virtual Organisation in the UK Building Industry. Wojciechowski T. 2003. Marketing na rynku środków produkcji. Warszawa: Polskie Wydawnictwo Ekonomiczne. ISBN 83-208-1456-1.
View in Google Scholar
© Copyright by Małopolska School of Economics in Tarnów. The articles are available under the Creative Commons Attribution NonCommercial-NoDerivatives 4.0 International License
