Keywords
knowledge management
intellectual capital management
strategic management
competitive advantage
How to Cite
Abstract
The increasing investment in intangibles and the growth of markets of goods and services based on knowledge shows that these assets that comprise the intellectual capital are the key to strategic management of organizations in the knowledge economy. In increasingly competitive markets, where it is mandatory to innovate constantly, the value of products and services seems to depend more and more on the percentage of technology, knowledge and intelligence embedded in them. Given this reality, intellectual capital should be considered a strategic resource and the ability to manage it, a key factor for success. This study intends to address this issue reflectively, showing the importance of intellectual capital and its strategic management as a way of developing sustainable competitive advantage for organizations.
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