CSR concept. Characteristics, CSR as an element of the organization’s strategy

Abstract

The aim of the article is to organize the work of researchers in the field of corporate social responsibility to date. The phenomenon of corporate social responsibility has become more and more common in
business units with the passage of time. For the preparation of the article, scientific publications published in the 21st century and the last quarter of the 20th century were analyzed. Consumers attach increasing importance to companies’ CSR behaviour. Initially, only the largest businesses were interested in, developed and implemented strategies for responsible business. Nowadays, the size of the entity does not differentiate the approach to CSR, because both corporations, representatives of the small and medium-sized enterprises sector, as well as micro-enterprises. The scientific achievements so far developed by independent researchers in the analyzed area over the last 50 years enable effective verification of companies’ activities in the field of
corporate social responsibility. In the future, research should be undertaken to determine the impact of the
COVID-19 pandemic on the way in which leadership functions are carried out.