Creativity and knowledge management

Abstract

In the new economy managing knowledge assets enables organizations to be successful. Organizations’ activities should be based on knowledge and their intangibles should be fully utilized. Skillful knowledge management leads to competitiveness of any organization. It is necessary to appreciate the role and importance of knowledge workers. In terms of the knowledge society, organization’s success depends on their creativity and innovation. Creative potential has an impact on social and economic development hence the need to promote creativity and innovation by the state. Creativity is associated with creative thinking and is a trait of every human being. Creative attitude is characterized by openness, independence, originality, sensitivity and the ability to reconcile opposing values. Organizations are looking for employees who can manage the knowledge which becomes a determinant of success in terms of globalization, volatility, risk and increasing competition. The purpose of this article is to address the nature and the growing importance of creativity and knowledge management in organizations operating in the knowledge society. It presents the essence, forms, manifestations and consequences of creativity, relationships that exist between creativity and knowledge management and the directions of improving management in knowledge-based organizations.