Direct marketing in the theory and practice of the food industry company
No. 4 (2001), Artykuły
No. 4 (2001)

Direct marketing in the theory and practice of the food industry company

Artykuły
https://doi.org/10.25944/znmwse.2001.01.103112
Published 30 June, 2001
Stanisław Cieśla
Cracow University of Economics, Poland
Okładka tom 4
PDF (Język Polski)

Keywords

direct marketing
marketing concept of the company
marketing strategy
food industry
case study

How to Cite

CieślaS. (2001). Direct marketing in the theory and practice of the food industry company. The Malopolska School of Economics in Tarnow Research Papers Collection, (4), 103-112. https://doi.org/10.25944/znmwse.2001.01.103112
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Abstract

Direct marketing is a relatively new branch of marketing continuously expanding its fields of activities. The more so as it is not only a popular tool applied by the procedures to increase sales effectiveness, but also the philosophy of economic activities. This new philosophy assumes that the contact between the salesman and the customer is mutual and provides satisfaction to both parties. This kind of marketing is used in food industry companies. Its precursor is Fruit and Vegetable Processing Company "Tymbark" SA.

https://doi.org/10.25944/znmwse.2001.01.103112
PDF (Język Polski)

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© Copyright by Małopolska School of Economics in Tarnów. The articles are available under the Creative Commons Attribution NonCommercial-NoDerivatives 4.0 International License

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