Direct Marketing in Poland (Example of "Amway" Company)
No. 2 (1999), Artykuły
No. 2 (1999)

Direct Marketing in Poland (Example of "Amway" Company)

Artykuły
https://doi.org/10.25944/znmwse.1999.02.201207
Published 30 December, 1999
Jan Siekierski
Małopolska School of Economics in Tarnów, Poland
https://orcid.org/0000-0003-0805-6036
Okładka tom 2
PDF (Język Polski)

Keywords

direct marketing
direct sales
corporation
case study
conference materials

How to Cite

SiekierskiJ. (1999). Direct Marketing in Poland (Example of "Amway" Company). The Malopolska School of Economics in Tarnow Research Papers Collection, (2), 201-207. https://doi.org/10.25944/znmwse.1999.02.201207
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Abstract

The article presents important theoretical aspects of direct marketing and also the practise using the example of "Amway" corporation and its Polish counterpart, namely "Amway Polska". Dynamic increase of turnover since its foundation in 1992 and net rate of return amounting to 10% acknowledge the thesis about a positive influence of direct marketing on economic efficiency of companies using this method of economic activities promotion.

https://doi.org/10.25944/znmwse.1999.02.201207
PDF (Język Polski)

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© Copyright by Małopolska School of Economics in Tarnów. The articles are available under the Creative Commons Attribution NonCommercial-NoDerivatives 4.0 International License

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