Keywords
competitive advantage
competitiveness
company
negotiation strategies
BATNA
How to Cite
Abstract
The paper presents issues concerning negotiation as a managerial function. Problems related to this concept have not been so far subject to significant theoretical analyses or empirical research in organization and management science, sociology or psychology. The author focuses on theoretical aspects of the importance of negotiation in strategic business management processes and discusses positive elements related to presentation of negotiation as a process. Moreover, the article defines rules for the application of selected negotiation strategies. The author points out that negotiations may serve as an important source of competitive advantage over other companies operating on the market. Although results of individual negotiations may have little impact on the overall situation of a company, numerous negotiation processes that occur in an ordinary enterprise have significant influence on the shape of its strategies and results. It is therefore recommended to depart from the situational approach to negotiation in favour of the institutional one.
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