No. 4 (2001)

Published 30 September, 2001

Full Issue

PDF (Język Polski) Spis treści PDF (Język Polski) Table of contents PDF

Okładka tom 4

Artykuły

Andrzej Szromnik

7-19

Foreign investments in towns and regions. main advantages and their conditions

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Józefa Famielec

21-30

Marketing conditions for the development strategies of small and medium companies

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Maria Płonka

31-49

Development of the marketing orientations of Polish banks

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Jolanta Stanienda

51-61

Market conditions for restructurisation activities of a selected enterprise from Tarnów Region

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Renata Żaba

63-72

Marketing of services - characteristics

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Jan Siekierski

73-80

Selection of the marketing concept in the food industry on the example of the chosen companies

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Jadwiga Berbeka

81-90

The impact of advertising on consumers' behaviour on the market

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Regina Klimkowska

91-102

The Poles and advertising in the nineties

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Stanisław Cieśla

103-112

Direct marketing in the theory and practice of the food industry company

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Władysław Szczepankiewicz

113-125

Logistic concept of the customer service as a factor of forming the competitive advantage of a company

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Małgorzata Roczniak-Witkowska

127-141

Marketing and ethical assessment of an enterprise on the example of the selected telecommunication company

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Adam Figiel

143-150

The influence of consumer ethnocentrism on the development of the international marketing strategies

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Ewa Majewska

151-159

Use of the Internet in teaching English to business students

PDF (Język Polski)

Stanisława Proć

161-169

Electronic signature and the security of electronic economy

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