Vol. 44 No. 4 (2019)

Economics, and management in particular, is a science whose main purpose and subject of research is to recognize the causes and value of things in economic phenomena and processes. The fundamental nature of these values can be justified in two ways: by indicating the model of a well-functioning enterprise, economy or the entire society on which it is based, or by diagnosing the way the economy is going and what it is lacking. So we have here theorizing and creative thinking on the one hand and analytical research on the other. Both activities are necessary for effective operation. The first determines the course of action, the second determines whether we are capable of taking it. The submitted works were dominated by a diagnostic and decision-making approach, limited in scope to selected areas of the activity of an enterprise or institution. (...)

In the content of the publication, several currents and research threads can be distinguished, namely: analysis of the effectiveness of contrarian strategies for investing in the capital market, employee remuneration strategy in various types of enterprises, the policy of educating students in accounting and entrepreneurship, including digital communication tools and processes, assessment of the effectiveness of tax administration instruments and policy in the area of remuneration settlements for employees, evaluation of the use of the management variable and work productivity indicator to assess an enterprise’s bankruptcy risk, as well as the application of a new calculation formula for testing the effectiveness of housing cooperatives and the use of IT instruments and tools in customer relations management (CRM). (...)

from Foreword